Friday, 24 April 2015

Selection round for The Voice UK!






The Voice UK will be present at our next Floripa event - on Thursday 30th April - to select artists for their next show.

We're going to therefore start the Floripa event earlier and arrange selection slots before the main showcase starts.

If you (or someone you know) is interested in participating in the next The Voice UK show, please contact us ASAP at contact@beonthescene.com so we can book you a slot for Thursday!

And feel free to spread the word!...

More info about the Floripa event here: http://www.beonthescene.com/floripa 
The Voice performances start at 7pm, live showcase starts at 9pm

--
Rich

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Friday, 10 January 2014

Behind The Lense with Paolo Benetazzo





Originally from Italy and now residing in London, Paolo Benetazzo is a film maker, actor and visual artist, with his own production company, ARTtouchesART Films.

With a very interesting and busy life, I was honoured to be able to interview him for this piece and find out more about his past and present career.

I found Paolo to be intriguing, very friendly and someone you could quite easily spend hours talking to, although I didn’t want to take up too much of his busy schedule.

Through this interview I learned much more about Paolo, what inspired him and how he got to this exciting stage in his career.

Interview
Lyndsey: Hi Paolo,
First of all, it’s a pleasure to meet you and an honour to be able to interview you!
Paolo: Thank you for doing this interview…you're too nice, thanks a lot! Appreciate that.
Lyndsey: You’ve had quite an interesting and busy career to date, a master of all trades! Can you tell me a bit more about what first enticed you to get into films/music and where your career has taken you since then?
Paolo: I have loved films ever since I can remember. At the age of 19 I began acting and filming while attending the University of Padua. Experiencing a temporary conflict with the academic environment, I interrupted my studies for some years, picking up different jobs, until I eventually graduated in 2003 with a master’s degree in psychology. In 2007 after travelling around Europe and living in Dublin for a few years, I started working on my feature film directorial debut. Discouraged by the Italian film industry, I moved to London in 2011. The following year, I founded ARTtouchesART Films, which is a film production company focused on true independent cinema. The company is responsible for the production of art house films, music videos and visual art. ARTtouchesART manifesto is “One Artist, One Vision”. I consider filmmaking, like every form of art, an intense expression of individualism: “When you can’t see the line between fiction and reality, filmmaking becomes your lifestyle.”
Between 2007 and 2012 I wrote, produced, photographed and directed my independent film Study. I also starred in the lead role and composed the soundtrack. The film features my art works in several shots.
At the end of 2012 I worked with artist Danny Sherwood in the production of Bitter Ditty. In 2013 I wrote, directed, photographed and edited the music video Salamander for rock band Mount Fabric and Like to Party for electronic producer Cal Strange. The video Like to Party was selected for the BBC Music Video Festival 2013.At the end of 2013 I wrote, directed, photographed and edited the short film Sense, a romantic short film about dominance and submission. It was filmed in a professional dungeon.
Lyndsey: Thanks Paolo - certainly a busy and interesting life you've lead!
Paolo: Thank you Lyndsey…what really took all my energies and time was the feature film...when I work on a short film or music video is definitely more relaxing. Honestly… making a feature film was so extreme that I thought about quitting on several occasions. It was very beautiful but also very hard…was like living a dream in hell.
Lyndsey: Was it the long hours you had to put into it?
Paolo: I'd say more the long years…since it took me almost 5 years. Some weeks you can work all the time, other weeks you have to wait for locations, permits, weather, actors, etc.
I guess it took me so long because the film was made on an extremely low budget and was entirely shot without any film crew.
Lyndsey: Did you feel it was worth it in the end? I had a look at some of the videos from the website and they looked really interesting!
Paolo: oh thank you. At the end I was really proud of what I did…not because it was my film, but because the way I managed to complete the whole project. When you work on micro budgets it's very common to give up or make it a short film instead, but at the end it was a professional art house film and I will always love it….cause it will always be my first one.
Lyndsey: I can imagine that would make it even more special, that you didn't give up despite the difficulties you faced.
Paolo: so true…Many scenes were filmed with no one behind the camera. Influenced by unconventional filmmaking techniques, I worked with an open screenplay and used unknown actors, friends and family. The budget was ridiculous, the film crew was inexistent and I had no connections whatsoever. I consider this film a true independent film. I say "true independent" because these days films made on 1 million dollars are considered independent films as well….They're considered independent because they are not produced by famous studios. Nevertheless they're not made by independent filmmakers with micro budgets.
Lyndsey: what was your main inspiration to make an independent movie? was it the love of doing it, desire to be successful or was money your inspiration?
Paolo: It was both the desire to tell a story in full length film and the chance to get noticed internationally.
Lyndsey: do you feel you achieved the desired recognition internationally?
Paolo: Not yet. Study has been screened and awarded at international film festivals and has since developed a cult following…but the film needs a proper promotion to become famous worldwide.
Lyndsey: I'm sure you'll get there!
Paolo: oh thank you
Lyndsey: so, you moved from Italy to London, how did you find it? and do you miss Italy?
Paolo: I love London, It was rough the first year though. The city is so fast and may be very cynical sometimes, but I got used to it now. The whole world lives in London and that's very inspiring. I don't really miss Italy but I do miss the food and the summer weather.
Lyndsey: Have you been back since you moved to London?
Paolo: Yes, I try to go back a couple of times a year…It's been 2 years since I moved to London.
Lyndsey: Italy is always somewhere I’d like to see.... you must have visited a lot of different and interesting places, what was your favourite?
Paolo: I really like Paris, Berlin and Moscow….but I also enjoyed Scotland…Loved the highlands and the whisky!!
Lyndsey: I was interested to hear your answer to is who/what inspires you most?
Paolo: To be honest with you, I love many of them…at the end of the day watching films is such an experience for me…Every great movie I admire is distinguished by an unique expression of creativity…I love when films possess you, but when it comes to filmmaking I always try to keep a certain distance from them.
Lyndsey: Is that so you can keep focused on it? I’d imagine if you became to engulfed in it you'd start to nit-pick at everything!
Paolo: If I watch the film and I'm into it, I forgot about technics and styles, I'm with the character and it's all about atmosphere and feelings. If I start checking acting and directing it means the film doesn't really seduce me. Some people watching films to kill their time others to feel something, I want to feel something… possibly something really intense, but that doesn't happen often unfortunately.
Lyndsey: What was the last film you watched which made you feel like this?
Paolo: great question….. I saw this film a few months ago….The Hunt (2012 film) It's a Danish film…..that was amazing, original story, great characters, strong emotions. It went under my skin for days. There are lots of amazing films produced by Scandinavian filmmakers. Such a shame when American studios decide to remake them with English, they ruin them.
Lyndsey: I’ll need to check that out!
Lyndsey: ok, I’ll ask you a final question and let you get on... what are you currently working on?
Paolo: I'm working on a set of music videos for new artists. I count on starting to work on a new short film by March next year. A very introspective one.
Lyndsey: Well keep us posted, would be interested to see more of your work in the future!
Paolo: Sure, I will. Thanks a lot for your interest and taking the time to do this interview.
Lyndsey: Thank you for doing it, it's been really interesting
Paolo: My pleasure
If you found this interview intriguing, you can find out more about Paolo, with clips from his past and present work at http://www.beonthescene.com/profile.php?profile_userid=264


Why not join us today? http://www.beonthescene.com/signup/


Lyndsey McLaughlin








Saturday, 28 December 2013

A few minutes with Hockers



Over the month of September, Be On The Scene hosted an Online Music Competition, where dozens of hopefuls connected with music lovers, with the ultimate aim of obtaining votes.
We were delighted to see old faces and hear new sounds. One particular singer’s voice stood out from the rest, sweeping up votes to become BOTS’s newest Music Contest winner.  Hokyoung Kim aka Hockers, has a voice that delicately balances between ‘modulated’ and ‘silvery’, with a powerful sound which instantly makes people stop in their tracks to listen attentively.
Hockers went on to headline our 10th Event Anniversary, held at Madame JoJo’s in Soho, where again, he owned the stage.
It was surprising to have Hockers participate in the Music Contest as Be On The Scene was first introduced to him via our weekly Open Mic Night in Soho, London. Suffice it to say, we instantly loved him! Week after week, he returned and wowed us. Not just us, but also the countless patrons who stopped mid-conversation to see where this beautiful sound was coming from.  I was truly delighted at the chance to interview him, to find out a bit more about the man we call Hockers, and to learn why everyone should have a copy of his forthcoming Album.

Interview
BOTS: First off, well done on winning the contest! How did you feel about it?
Hockers: Thank you! Well, in the first stage of the Music Contest, I didn’t think I was going to be able to put absolutely everything in to it, as I haven’t been in England for very long and don’t know that many people. I thought that I wouldn’t see that much of a result, compared to other acts that have had the benefit of growing up here and growing their fan base. However, my brother in law, who lives in Bristol, saw my status on Facebook, mentioning that I was in this music contest and he got really into it. He spread the word everywhere.  I got through to the second stage and this is when I thought, ‘I can’t let him down after all the effort he put in for me, so now I am going to push’. Every day I posted messages, updating them on the process and the surprise came when I started getting a positive response from the votes. I honestly didn’t think I was going to win the last round, as the votes were so tight, but, alas, here I am.

BOTS: So where does the name Hockers come from?
Hockers: I wish I could say it was exotic and meaningful, but the truth is my brother and father-in-law have a thick Bristol accent and they have the resonating ‘r’ sound. They couldn’t pronounce my name correctly and, at some point, they decided to call me Hockers. Since then, it has just stuck. This isn’t a problem for me as I like the name and I didn’t want to become a musician whose name you can’t pronounce.

BOTS: Would you be able to tell us your history with music? Where and when did you start out?
Hockers: I grew up in South Korea and I was in a rock band with my group of friends during secondary school and it started off by us just going to guitar lessons. When I was sixteen, our school held a festival and we decided to start up a band! We were teenagers and we wanted to be something special. After the festival, we enjoyed ourselves so much that we decided to continue it. At that stage it was more about hanging out with each other than this search for ‘rock star’ fame. After ten years, we realized that we all like different types of music and that it was worth exploring it. So we stopped the band and went on being a soloist. When I was in the band, however, I was heavily influenced by modern rock. I moved to Bristol with my wife for music and, after spending two years there, she suggested that we move to London, again for my music. Here we are. At first it was so hard as I knew nobody and, after a year, it got easier. I met Be On The Scene friends and I’ve been gigging a lot. I feel like I am growing and ‘upgrading’.

BOTS: So who are your biggest influences then?
Hockers: This is going to sound strange, as my biggest influences sound nothing like my music, but Aerosmith and Queen inspire me; I practice their songs all the time and, since I’ve been in England, everyone around me has influenced and shaped my music in some-way. Each day, I’m growing because of the great musicians I have met.

BOTS: One of the perks of winning the BOTS Music Contest was that you got to spend a day in the recording studio with the legendary Stuart Epps, who, as you know, worked with artists such as Led Zeppelin, Elton John, Kiki Dee, and Oasis. I am dying to find out how that went?
Hockers: The experience is unforgettable. Stuart and I are still working on a single album, so one song in particular. I’m hoping that it will be finished end of November. We are working on ‘The Optimist’. We got together in the recording studio to lay out the track. I learnt and I am still learning so much from him, especially with the arrangement of a song. I never realized how important this was, but Stuart showed me small things that had a huge impact on how the song sounded and felt. I really loved it; It was like everything was new again. Because of that experience, I am utilizing the things I learnt from him and applying it to other songs. I can already hear the difference. 

BOTS: Tell me about your current EP recording.
Hockers: I’ve just finished my fourth song for my EP, “The Optimist”. I am really excited about this one as I have put so much work into it and I started learning about sound engineering and recording, so I hope this EP will be the best one yet. 

BOTS: With this being said, what do you want to be doing in five years’ time?
Hockers: I don’t want to be too cocky, but what I am hoping for, or at least what I wish for, is to be part of the bill for Glastonbury Festival. If I had only one wish in terms of music, it will be to signed with a label that could support me. It doesn’t need to be a big company. I still want to challenge myself. I want to be signed and I want to be able to adapt myself and make a good songs for everyone to listen to.   

Hockers didn’t disappoint in his personality and it was just as wonderful as his music. He is humble, interesting and an all-round great guy. All of us at Be On The Scene are looking forward to our front row tickets at Glastonbury festival in the near future and hearing more from the forthcoming album.


Romy Newman
romy@beonthescene.com

Join us and discover more talents at www.beonthescene.com


Wednesday, 30 October 2013

Battle Of The Bands



Be On The Scene Battle Of The Bands at Boisdale Jukebox Bar, Ice Rink Canary Wharf

Be On The Scene, in partnership with Boisdale Group and Runwild Media Group will be putting together a music showcase like never before.

‘Battle of the Bands’ is the most recent creative idea from talent promotion company, Be On The Scene, which specialises in bringing talented individuals together with industry professionals. It is fast becoming the ‘one stop shop’ for Talents in all sectors by assisting with online exposure, and providing industry portfolios through networks and connections. 

With ease of access, an accessible search function and a firm filter system in place, Be On The Scene ensures industry professionals only get the most committed individuals to work with.  Be On The Scene already has vast experience in supplying the most talented acts from all walks of life, through their Live Events at some of London’s most exclusive venues, such as Madame JoJo’s and Kensington Roof Gardens, to name but a few, or their weekly Open Mic Night held every Tuesday in the Heart of Soho. 

‘Battle of the bands’,  due to launch on November 2nd in the Boisdale Jukebox Bar at Ice Rink Canary Wharf, will be just in time for the festive season and will bring together a large audience of all ages, with maximum exposure.  Every Saturday for fifteen weeks, Solo Acts, Full Bands and ‘In-Betweeners’ will be able to take part, with the first round spread out over the first eight weeks. Throughout the competition, Be On The Scene promises to deliver approximately six to ten acts every week, with the grand final on February the 8th. A mere fifteen minute tube ride from London Waterloo, every week from 7pm, the perfect excuse to come enjoy live music and a drink with friends on a Saturday night! And if it wasn't enough, the entrance is free for everyone!

Thanks for supporting us!

Romy.

romy@beOnTheScene.com


Friday, 18 October 2013

Performance Anxiety?





Performance Anxiety, more commonly known as Stage Fright is a common phobia that affects an individual before appearing in front of an audience.

Even the most successful of performers struggle with stage fright in some stage of their careers. However, the majority of them have used certain tools in alleviating the symptoms, much like the flu.
In order to combat Stage fright, you need to understand the severity of the phobia and the trick to finding the solutions you need.

I found an article on the publication, Psychology Today, where Author Lybi Ma, defines the types of Stage fright and tips on how to better understand them, in order to combat it. Here is what she had to say on the matter, starting with a definition of performance anxiety and who suffers from it.

Performance anxiety – Lybi Ma

Common and Treatable

Performance Anxiety in its various forms is the most common phobia in the United States. It's often called "stage fright", but it doesn't have to involve a stage. Anyone whose activity brings them to the attention of an audience, however large or small, can experience performance anxiety. I use the terms, stage fright and performance anxiety, interchangeably.

Performance Anxiety is most commonly experienced as a fear of public speaking. However, people whose career or other interests require them to take the "stage" for other purposes, i.e., actors, musicians, athletes, etc., will experience stage fright as an impairment of their own particular activity. A mime, for instance, can experience performance anxiety, looking timid and arthritic, even though no speaking is involved.

Performance Anxiety is very treatable. However, many people just suffer with it, with all the limitations and negative emotions it imposes. They either don't realize help is available; they fear they can't be helped; or they think it will be too hard.

While everyone's situation will vary in some ways, I find that there are four general ways in which people experience stage fright.

Four Types

Some people go to great extremes to avoid any possibility of being "on stage". I've worked with clients who carefully chose all their college classes to avoid any presentations, and picked a career which wouldn't ever include any public speaking. These people usually succeed in avoiding presentations, but often have regrets about the way this fear controlled their life choices. If you belong to this group, you are probably troubled by both fear and regrets.

There are others whose performance anxiety is less extreme. They don't let the fear dictate their major career and life choices. But they do strive to avoid the occasional presentation at work, the wedding toast, and the leadership of a civic group. They usually keep their fear a secret, and try to find ways around it. As a result, they never feel secure. The problem hangs over their head for lengthy periods of their life, even though they rarely actually give a presentation. If you belong to this group, you probably suffer considerable anticipatory fear and shame.

Then there are those whose professional success has led them to the necessity of public speaking, even though they would rather avoid it: the attorneys, engineers, architects, authors, doctors, teachers and others whose work has become so successful, so much in demand, that they are increasingly requested and pressed to present their talents and knowledge before an audience. If you belong to this group, you must either develop the ability to face an audience, or cut short the successful arc of your career.

And finally, there are people with a passion for creative expression. In this group we find performing artists, musicians, singers, actors, comedians, professional speakers and athletes. None of them are immune to performance anxiety. If you belong to this group and develop stage fright, you face a dilemma which cannot be avoided. Your spirit urges you to seek out the audience, even as your body warns you to stand back, and >b> you must choose.

The good news is that performance anxiety is common and treatable. If you want to overcome this problem, you can! But in order to overcome it, you must first understand how it works.

The nature of stage fright

Performance Anxiety is what happens when you focus on yourself and your anxiety, rather than your presentation or performance. It stems from a tendency to resist and fight your anxiety, rather than to accept and work with it.

It's the result of thinking of the performance situation as a threat, rather than a challenge.

How Intended Solutions Backfire

Stage fright is like being heckled mercilessly during your performance, and getting into an argument with the heckler, except that it's your own mind doing the heckling. You get so involved in your internal struggle that you don't get involved with the actual performance.

Most people with performance anxiety fright get tricked into focusing on themselves, struggling against anxiety in a vain effort to get rid of it. To illustrate this point, here's an excerpt from a consumer review I saw on amazon.com which reviewed a book about the fear of public speaking.

The reviewer wrote that the tips in the book aren't helpful because

...the tips actually are for speakers who are ALREADY fearless but just need to improve their speech skills: For example: Get immediate response from audience. You know, the last thing I want to do in a presentation is further prolong it by asking what they think of it. My plain goal is just to complete a mediocre if dull presentation WITHOUT anxiety, not get responses from my audience and so forth.

Making things worse by
Trying not to feel anxious

See what's happening here? The goal this reviewer sets for himself is to get through the presentation without anxiety. That's almost certainly not going to happen, because even people who love public speaking get some anxiety when they present. (I really like to get in front of an audience, but one time, offering a toast at a friend's wedding, I found my arm shook so much I couldn't keep the champagne in the glass).

So, when he does feel anxiety, he's going to think he's really in trouble, and will struggle more...only to make himself more nervous.

How does he make himself more nervous? He tries not to involve his audience, because he doesn't want them to slow him down. So he hurries through it, keeping it dull, maybe even just reading it and not looking at the audience.

This means he doesn't establish any connection with his audience, which will make him feel more lonely and isolated up there. It means he won't get any encouragement or show of interest from them, which would help him calm down. It means he's just up there by himself, struggling with his own self-criticism.

One of the keys to mastering stage fright is to become truly involved in, and focused on, your material.

Not on yourself.

In a complete program for stage fright, you'll need to work with the anticipation you experience in the hours, days, and weeks (maybe months!) before a presentation. You'll need to work with the anxious symptoms you experience during the presentation. You'll need to know how to defuse the Panic Trick. And you'll need practice with the performance situation itself.

Here are a few tips that can help you during the actual presentation. Compare them to what you usually do when you have to perform. You may find that these tips are the opposite of what you usually do when you have to get in front of an audience. That was true for the consumer book review mentioned above. If that's the case for you, as it generally is for people who struggle with this phobia, it will hopefully suggest a direction for you to try something different.

And different is what you need. If you keep doing the same thing, you can only expect the same result.

Tips for Coping With Stage Fright

1. If you want to talk (or sing, act, etc.), you have to breathe. And if you want to do these things calmly, you'll need to breathe diaphragmatically. This won't always come naturally, and you'll probably need to practice. You might think you already know everything there is to know about breathing, and if you're a professional singer you probably do. But everybody else, be sure to take a look at the breathing material.

2. Remind yourself that they're not here to see or hear you, unless you're a very famous person, or your mother's in the audience. They're just here to see the person who's playing this piece or talking about this topic. Today that happens to be you. That's not really important to them in most circumstances.

3. Expect, and accept, that you will feel anxious, especially at first. That's OK. If you allow yourself to work with the anxiety, not against it, you'll be able to calm down and proceed. If you resist the anxiety, you'll make more trouble for yourself.

4. Take the emotions and passion you feel for your subject or artistic expression and channel it into your performance. Don't try to "hold it down". If you try to suppress it, it will work against you. Express it!

5. Establish the right focus for your task. What do I mean by focus? I mean what you're paying attention to as you engage in your performance. This, unlike the other four tips above, will vary depending on what kind of performance you're engaged in.

* If you are giving a talk, your focus should be your material and the audience reaction to it, because your task is to inform or persuade them. You therefore want to be aware of how they are responding, so that you can connect with them in various ways.

*Establish contact with the audience through eye contact and talking directly to them. Ask them questions to get them involved in your talk (i.e., How many of you here have ever had this experience...?) While your natural instinct will probably be to avoid the audience as much as possible, just like the reviewer cited above, you will actually feel less anxiety once you get the audience involved with you.

*If your task is a performance art, your focus will be different. It's not your job to persuade or inform the audience. You want to perform a piece for their enjoyment. In this case, you can ignore the audience, and turn your focus to your music, or your character, and leave the audience to enjoy your performance on their own.

*Where you don't want your focus to be is on yourself and your anxiety. This is why it's so useful to develop an accepting attitude toward the anxiety, to take a few steps to calm yourself a little, and then shift your focus to the task at hand.

In conclusion, it doesn’t matter your profession or how big your audience is, everyone can suffer from this condition. It’s now up to you to not let it become you. Shift your gear, engage and enjoy.
X
Romy

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Tuesday, 15 October 2013

Instagram User?



With over a million registered users on Instagram, it no wonder Brands, especially fashion brands are turning to the extremely useful social media tool.
Instagram is a platform, similar to Facebook where users are able to share, like and comment on its content as well as being exposed to the vast network of individuals that utilize the service.
Beautifully crafted pictures entice users to share and follow not only people’s personal photos, but Brands.
Gone are the days where the Instagram stigma was seen as a hipsters tool, but as we have seen, with the influx of bloggers utilizing the social media site, Fashion brands are jumping on board at a rapid pace with fashion tycoons,  Brand leader and fashion editors, all seeing the potential and significance of this immensely popular sharing site.
As instagram follows trends, bloggers and fashion campaigns utilizing the visual aspects, such as instavidi, a video app that allows the user to take a 15sec video, that is able to be shot in  different sequences. 
So how does this benefit you as an independent designer? Well Writer Dominika Peszko wrote an article for Fashionbi Newspaper, dated September 4th 2013, on how you can utilize this amazing website to make your fashion brand stand out. 

 Here is what she had to say on the matter.
Creative Images
It is important to fill brand's Instagram account with the creative images. Beautiful, unique and interesting photos, often with a personal touch can make a fashion brand shine bright like a diamond. Combining merchandise pictures with styling images and behind-the-scenes shots of events will make it the winner.
Burberry is the luxury fashion champion when it comes to its Instagram account. The brand uses merchandise photos and behind-the-scenes pictures from photo shoots and commercial filming. In addition to that, it posts London shots that convert its account into something unique and superb.
Another fashion luxury brand, Louis Vuitton, is all about elegance and innovation. Although brand's models clearly represent its values, the company adds a bit more by showcasing popular travel locations, such as Paris, or keeping up with the latest trends by highlighting them in the photos while revealing backstage footage.
On the other hand, Gap's account plays with the light, imagination and colors. Not only are the pictures clear and splendid - they are also enriched on the writing that appears on some of them. "Love is Life" or  "Be You" make the reader just feel good.

 Your fans = Your models
A fashion brand can easily promote itself by using the images submitted by its fans wearing brand's clothing. Customers may become brand's key social media marketing element. A company that does it very well is Free People. It asks its fans to post images of themselves wearing company's clothing and labeling them with specific hashtags. But the company doesn't stop there. Free uses some of the photos on their official website. Excellent promotion, isn't it ?!

Backstage access
Instagram enables brand's followers to see behind-the-scenes images. That's what the customers love.
For example, Burberry doesn't post huge amount of clothing pictures on their account. They're rather occasional. What the brand actually does is posting simple, though sophisticated images of the company's base in London and cool backstage pictures from photo shoots. 
Instagram Video ? Sure !
Instagram Video is a feature that lets fashion brands add something more than the images. The company that apparently knows how to make use of it is the American clothing brand Guess. They have been posting some videos of makeup styling or the previews of their collections. Whoever thought it wouldn't work - Guess proves it does !
Hashtags
Use hashtags and use them wisely. They make the content searchable and what's extremely important - they enable brands to reach out to the masses. Hashtags can be used to tag a brand, or a specific product line. But overloading pictures with the hashtags isn't the right approach. They should be used to describe the images, wisely.
For example, Louis Vuitton is (wisely!) using such hashtags as #LouisVuitton or #LVshoes linking them to the brand's products and fashion campaigns.
Social Media Integration
Instagram has a built-in social sharing feature. It allows the same photos on Instagram to be shared on other social media platforms that belong to the company, such as Facebook, Twitter, Tumblr, Flickr or Foursquare. It's not a surprise that the most commonly used platforms are Facebook and Twitter. After a quick and easy setup, not only brands, but also regular users are able to post their Instagram pictures to all their previously mentioned networks. This built-in feature makes it so convenient to go further and promote even more !
Instagram is a magnificent tool for fashion brands to market their collections. Some of them have polished it to the perfection. Others are fiercely catching up. Instagram is fun, engaging and creative. Fashion brands can express their values through powerful and inspirational images and videos. And that's the beauty of it.

x

Romy

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