There is no doubt that Social Media is a valuable tool for an aspiring artist and can effectively help build up a strong fan base from nothing.
Now with the accessibility on Social Media, it’s easy to
represent yourself in an incorrect manor and you could risk your reputation
before even getting started.
Running two entertainment
based Facebook pages, I have often come across musicians who Spam. They believe
that by posting links and videos alone will get people to notice their music
and although there is a small percentage that a person can get noticed, it’s
not enough to tarnish your name by being associated as a spammer. What is spamming you ask? Well spamming is
coming out of nowhere and posting random links without having some sort of
interaction with the targeted person. Remember, Social Media allows you to
reach thousands of people in a short space of time with just one post, and it
is easy to think that by sending the same link and message to people, it might
get you noticed. But as it goes with promotional material, personal is always
best.
Be On The Scene
welcomes new acts all the time, but it is important to maintain the sense of
community within our groups and pages and that is the difference between
someone coming out of nowhere and posting a link, rather than introducing
themselves to the members and getting involved in discussions.
Posting at random is not only a waste of time for an
individual, but ineffective. Below are three suggestions on how to avoid the
spamming, but still being able to get your music heard or promoting your work.
GOALS
-
Having a clear goal is imperative to promoting
music and without direction or strategy; you could be wasting precious time.
Every action you take, needs to get you closer to your goal, whether that goal
is getting a million downloads or getting signed.
NETWORK
-
Networking is important when trying to grow a fan
base. Personalizing each email and link sent can help avoid looking Spammy.
FAVOURS
-
It takes time for the person that you have sent
a link to, to click on it, listen and form an opinion. By interacting with
people and giving just as much of your time as you expect from theirs, you can
also grow a stronger network of people who are willing to share your links.
We live in an era where social media rules and has become
very important. The word ‘social’ is the operative word. Avoid the common
mistakes made and you could be one step closer to achieving your goals.
Romy!
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*Tips inspired by Jacksonwonderful- Music Producer
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